We began by examining both existing and prospective MEC members and streamlined the online shopping experience for their typical activities. From there, we engaged key stakeholders in rapid collaboration sessions, where we prototyped the e-commerce experience with attuned attention to detail through every iteration.
In the end, we were able to simplify and enhance the experience as a whole — from campaign and product landing pages straight through to an easier, more friendly checkout process. MEC was blown away by the speed, thoughtful design decisions, and attention to detail the UX Guys brought to the project, all under a very tight timeline.
Tactics & Deliverables
Stakeholder Engagement, Competitive Analysis, Journey Mapping, Rapid Design Lab/Co-design, Persona Development, Site Maps, User Flows, Axure Prototypes, Responsive Design, Functional Specifications