UX Guys Inc.
Dallas Penner
Senior Consultant
Bringing new products to market, managing projects through to completion, and providing ongoing operations and marketing management – are the hallmarks of Dallas’ career. His strong background in practical business process and analysis along with online marketing has led to work engagements with some of the most respected enterprise-size and growing upstart companies.
Recently, Dallas has been leading teams and projects focused on new and improved web experiences including content management, ecommerce initiatives, and search engine optimization. He recently completed web content management solution implementations at TransCanada and Bridge Renewable Energy Technologies. He’s had his hand in the tricky field of change management, including discovery sessions, requirements gathering, and building process flows for changing processes. As a business analyst, his job is to ensure status updates are delivered and deliverables are completed.
Previously, Dallas was a Senior Product Manager with TELUS Communications. There, he helped launch a new software product that allowed workers in the field to submit orders wirelessly to their head offices. The results speak for themselves; revenue more than doubled in the first year.
Dallas has also honed his product development and business analysis skills at NETELLER, a growing ecommerce business, where he delivered and marketed more than 30 product releases involving over 300 separate features to a worldwide customer base. He had overall responsibility for a product suite that accounted for more than $100MM in annual revenues, so he’s no stranger to big projects with big price tags.
When he’s not buried in managing new web initiatives and delivering key business insights, Dallas prefers spending his time outdoors – golf in the summer, skiing in the winter.
Contact him at dallas@uxguys.com.